Privacy Policy

How we collect, use, and protect your information

Last Updated: April 15, 2024

At Layered Rate, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you visit our website, use our services, or interact with us in any way. Please read this policy carefully to understand our practices regarding your personal data.

1. Information We Collect

1.1 Personal Information

We may collect the following types of personal information:

  • Contact Information: Name, email address, phone number, and postal address
  • Account Information: Username, password, and account preferences
  • Payment Information: Credit card details, billing address, and transaction history (note: payment processing is handled by secure third-party payment processors)
  • Communication Data: Emails, messages, and other correspondence you send us
  • Client Requirements: Information about your photography needs, event details, and preferences
  • Photographs: Images we capture of you, your family, or your event when providing our services

1.2 Automatically Collected Information

When you visit our website, we may automatically collect:

  • Technical Data: IP address, browser type and version, operating system, device information
  • Usage Data: Pages visited, time spent on pages, links clicked, browsing patterns
  • Location Data: General location information based on IP address

1.3 Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, analyze website traffic, and personalize content. See our Cookie Policy section below for more details.

2. How We Use Your Information

We use your personal information for the following purposes:

  • Providing Services: To deliver the photography services you've requested, manage your account, and process payments
  • Communication: To respond to your inquiries, send service updates, and provide customer support
  • Improvement: To analyze how our services are used, identify trends, and enhance user experience
  • Marketing: To send you relevant information about our services, promotions, and events (only with your consent)
  • Legal Compliance: To comply with legal obligations, resolve disputes, and enforce our agreements

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason compatible with the original purpose.

3. Legal Basis for Processing

We process your personal data on the following legal grounds:

  • Contract Performance: Processing necessary to fulfill our contractual obligations to you
  • Legitimate Interests: Processing necessary for our legitimate business interests, provided these interests don't override your rights
  • Consent: Processing based on your specific consent for certain purposes (e.g., marketing communications)
  • Legal Obligation: Processing necessary to comply with legal requirements

4. Data Sharing and Disclosure

We may share your personal information with:

  • Service Providers: Third-party vendors who perform services on our behalf (e.g., payment processors, web hosting, email delivery)
  • Professional Advisors: Lawyers, accountants, and insurers who provide consultancy, legal, insurance, and accounting services
  • Authorities: Government bodies, regulators, and law enforcement agencies when required by law
  • Business Partners: When necessary to provide our services (e.g., second photographers, photo editors)

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes.

5. Data Security

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, accessed, altered, or disclosed in an unauthorized way. These measures include:

  • Encryption of sensitive data
  • Secure storage systems for digital files
  • Regular security assessments
  • Strict access controls for staff
  • Data backup procedures

We limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know. They are subject to a duty of confidentiality and will only process your personal data on our instructions.

6. Data Retention

We will retain your personal data only for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

For client photography services, we typically retain:

  • Contact and account information for 7 years after your last interaction with us
  • Financial records for 7 years as required by tax regulations
  • Photographs as specified in our service agreement (typically indefinitely for archival purposes unless otherwise requested)

You can request deletion of your data at any time, subject to our legal obligations to retain certain information.

7. Your Rights

Under applicable data protection laws, you have the following rights:

  • Access: Request access to your personal data
  • Correction: Request correction of inaccurate personal data
  • Erasure: Request deletion of your personal data in certain circumstances
  • Restriction: Request restriction of processing of your personal data
  • Portability: Request the transfer of your personal data to you or a third party
  • Objection: Object to processing of your personal data in certain circumstances
  • Withdraw Consent: Withdraw consent at any time where we are relying on consent to process your personal data

To exercise any of these rights, please contact us using the details provided in the "Contact Information" section below. We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data.

8. Cookie Policy

8.1 What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They are widely used to make websites work more efficiently and provide information to website owners.

8.2 Types of Cookies We Use

We use the following types of cookies:

  • Essential Cookies: Required for the operation of our website (e.g., login functionality, shopping cart)
  • Analytical/Performance Cookies: Allow us to recognize and count visitors and analyze how users navigate our site
  • Functionality Cookies: Remember choices you make to provide enhanced features and personalized content
  • Targeting Cookies: Record your visit to our website, the pages you visit, and the links you follow to deliver relevant advertisements

8.3 Managing Cookies

You can set your browser to refuse all or some browser cookies or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

8.4 Third-Party Cookies

We use services from Google Analytics, Facebook, and other third parties that place cookies on your device. These third parties have their own privacy policies which you should review.

9. International Data Transfers

We may transfer your personal data to countries outside your country of residence, including to countries that may not provide the same level of data protection. When we do so, we ensure appropriate safeguards are in place to protect your personal data.

These safeguards may include:

  • Using specific contracts approved for use that give personal data the same protection it has in your country
  • Transferring data to countries that have been deemed to provide an adequate level of protection by relevant authorities
  • Using providers in the US that are part of Privacy Shield (where applicable)

10. Children's Privacy

Our website and services are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately.

For photography services involving minors, we require parental consent and have specific safeguards in place to protect their privacy.

11. Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

We encourage you to review this policy periodically to stay informed about how we protect your personal information.

12. Contact Information

If you have questions, concerns, or requests regarding this privacy policy or our data practices, please contact us at:

Email: [email protected]

Phone: +440060698673

Mail: Data Protection Officer
Layered Rate Photography
Flat 74 Patel Crossroad
Lake Yasmine, NG17 4JY
United Kingdom

We will respond to your inquiry as soon as possible and within one month as required by applicable data protection laws.

If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).